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Building Authority and Trust with Testimonials

What’s the big deal with testimonials? As a small business, it’s important to recognize that potential customers place a lot of weight on reviews and that they are becoming increasingly influential....

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Yelp! I Need Somebody (Help, Not Just Anybody)

Customer reviews and testimonials have always been important and Yelp is one of the first sites that come to mind. Potential customers may visit your Yelp page even before they come to your website or...

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Dealing with Fake Reviews

Small businesses often have to deal with annoyance of reviews on their Google business page, Yelp or other site that are fake, negative reviews with low ratings. When someone owns a small company it...

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